I specialize in pricing and revenue strategy, helping organizations improve profitability through structured, data-driven approaches.

With experience leading pricing initiatives in complex, high-volume environments, I’ve worked at the intersection of data, commercial strategy, and operational execution to drive measurable financial impact.

My approach combines analytical rigor with practical implementation—ensuring that pricing strategies are not only well-designed, but successfully adopted and sustained within the organization.

I focus on delivering clear, actionable recommendations that improve margins, strengthen pricing discipline, and support long-term growth.

What I Focus On

• Pricing strategy and optimization

• Margin improvement and revenue growth

• Discounting and price governance

• Commercial execution and adoption

Background

Previously held senior leadership roles in pricing and revenue management, working with large-scale operations and complex commercial environments.